Video Producer at RADII China

Posted on by Michael

I worked as a part-time Contract Video Producer for RADII China from August 24th of 2020 to August 10th of 2021. During that time, I was responsible for the planning, creation, and execution of video content in collaboration with Marketing, Editorial, and Creative teams.

Key Achievements Include
• Revamped content workflow to deliver consistent and regular video releases across social channels.
• Responsible for launching three new series: RADII Street Scope, In Convo With Interviews, and China in a Bite
• Expanded RADII Youtube brand from 886 followers to 5,848 followers and total view count from 18.7k to over 1.9 million views (Aug. 2020 – Aug. 2021)

Short Form Content for Social Media (less than 1 minute)

Bear Claw Coffee – China in a Minute
(1 minute)
Videography + Editing
33.3K views on Instagram
Husky Cafe – China in a Minute
(1 minute)
Editing
2 million+ views on Youtube
Xi’an Street Food – China in a Minute
(1 minute)
Script + Host + Videography + Editing
32.7K views on Instagram

Medium Form Content (less than 5 minutes)

Taobao Makers Festival – Street Scope
(3 minutes 20 seconds)
Videography + Editing
Shanghai Fashion Week – Street Scope
(2 minutes 41 seconds)
Editing
Happy Niu Year – Slang Dynasty
(1 minute 38 seconds)
Videography + Editing
The “Center” Position – Slang Dynasty
(1 minute 22 seconds)
Videography + Editing

Long Form Content (more than 10 minutes)

Interview with Lin Lin Jacobs – In Convo With
(3 hour interview edited to 19 minutes)
Videography + Editing
Youtube Link
Interview With Brian Linden – In Convo With
(2 Hour Interview edited to 14 minutes)
Videography + Editing
Youtube Link